Considering the switch to all digital marketing efforts? Think again!⠀
Print media is still an incredibly powerful medium for marketing and data suggests that it’s actually in the midst of a big resurgence. In 2017, print marketing response rate surged by 190% with 43% more customers responding to direct mail than 2016. ⠀
Here are our top five marketing materials to increase sales:⠀
Ever realized that the brochure you received at a trade show is now on your desk, or in your boardroom? Brochures have sticking power. Especially well-designed ones - we can help with that.
If you have many products or services available, a catalogue with premium design and quality paper options is a great way to present your business to prospective buyers or clients.⠀
3) Business Cards⠀
Business cards are incredibly important for any form of person-to-person networking, often the first piece of content exchanged between people at trade shows, meetings, lectures, seminars and meet-ups of all types.⠀
4) Flags, Signs & Banners⠀
Signage is obviously a necessity for the brick-and-mortar store. Focus on sleek modern design for your signage and flags to attract attention and keep customers coming.⠀
5) Direct Mail Postcards⠀
Direct mail promotions in postcard form are as popular as ever. They easily stand out from the pile and with simple two-sided design, a customer doesn't need long to understand what you're selling.⠀
The key to great print marketing is awesome graphic design. With eye-catching colours, interesting formats and high-quality materials, you can ensure that your print sifts up to the desktop, not down to the bin!⠀
Always think about your audience and keep them at the centre of all your marketing efforts.
Ask yourself these questions:
1️⃣ Who are they?
2️⃣ What do they do?
3️⃣ How can you help them do it better?
Looking for a quote for your next project?
Here’s what we need to know:
✅ Finished Size?
✅ Single/Double Sided?
✅ Print Ready Artwork?
1️⃣ Invest In A Good Designer⠀
Your design is the first thing your audience sees and takes note of. Good design will pull a reader in and make them remember your message.⠀
2️⃣ Engage The Senses⠀
Go beyond the visuals and consider thickness, coating, or embossing to give your print materials an additional texture element.⠀
3️⃣ Make Your Printed Pieces Timely⠀
A call to action with a timeline inspires urgency to act among your audience, and can help you track the success of each print run.⠀
Proper file set up is imperative to your prints coming out just right. Whether its business cards, brochures, or booklets, you don't want to see any of your information getting cut off or running too close to the edge. When putting your design together, keep all important information, like text, within the margin line (0.125" is advised). Any element that is meant to bleed, or go to the edge of the finished sheet, should be extended to the bleed line (0.125" is advised). Then make sure Crop Marks and Use Document Bleed Settings are turned on when you export your final document.
We've created a handy guide to help - click the image to download.